We design convincing
moments,
not outfits.

ABOUT THE STYLE NOTES

The Style Notes is a strategic image group born from over 20 years in personal styling and image consulting.
We don’t pick out clothes.
We design the most convincing moment where your mood meets the scene you are in now.

Our
Belief.

01 Belief

Style is not a decorating skill,
it is a way of revealing yourself.

The Style Notes sees style not as a matter of sense but as a standard for choosing.
Style becomes convincing only when what suits you, what you love and what you need right now come together as one.

Rather than chasing trends,
we care about designing a style standard that fits your life.

02 What's Style

Style is how you show yourself.

For some it builds trust in their career, for others it brings order to the rhythm of life,
and for others it brings back a self they had long put off.
The Style Notes doesn’t see style as a change of appearance alone.
We see it as a language that sharpens your direction and presence.

01

Reading your
individuality.

Skeletal frame, skin tone, features and even your values: we accurately diagnose what doesn’t change.

02

Understanding
your scene.

Role, position, lifestyle and today’s TPO: we read the coordinates that change.

03

Designing the moment
where they meet.

The moment the two align without conflict, as convincingly as possible. That is what we deliver.

03 How We Work

Four ways
we work.

01

ListenListen first

We begin with a style diagnosis.
First we listen to your concerns and goals, your lifestyle and the image you are aiming for.

02

AnalyzeRead the whole picture

We analyze your appearance, taste and current scene together.
Personal color, skeletal frame, face shape and image mood are read through our own system.

03

DesignPut it in order

We organize it in ways you can actually apply.
Your analysis is delivered as My Style Lookbook within 1 to 2 weeks.

04

SustainMake it last

We leave you with standards you can repeat every day.
From shopping and your wardrobe to important events, it settles into a signature style that holds.

What matters to us is not one moment of satisfaction but change that lasts.

04 Who It's For

Who we
work for.

05 Why TSN

Four things that set us apart.

01

Korea’s first
Skeletal Diagnosis® theory.

As a certified instructor of the Japan Skeletal Diagnosis Analyst Association, our founder was the first to bring skeletal diagnosis theory directly to Korea, and leads the Korea Bodystyle Analysis Association.

02

Grounded in research
and practice.

Master’s in clothing and textiles, master’s in image coaching, PhD candidate in coaching psychology.
A standard built on more than 20 years in the field.

03

Appearance and taste,
seen together.

We don’t just tell you “what suits you.”
We look at appearance and taste together, and consider your current life and role.

04

A standard that carries
into daily life.

We leave standards that carry into real shopping, your wardrobe and everyday life.
You wander less, choose more easily and express yourself more naturally.

Seryon Kim

06 Founder

Seryon Kim.

Founder · Style Strategist · Wardrobe Consultant

“Why does style always waver?”

That single question was the beginning of The Style Notes.
I have always seen style not as a matter of appearance, but as a standard that moves life and a language for revealing oneself.
I focused less on what to wear than on why choosing is always so hard and why we waver without a standard. From that question, The Style Notes’ own method was born.

I believe style is not a technique for changing people, but the work of revealing them more clearly.

Over more than 20 years in personal styling and image consulting, drawing on teaching and practice in Korea and abroad, I have focused on connecting personal color, skeletal analysis, image strategy and styling theory in practical ways.

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